Most people assume that if you are an entreprenuer you must have loads of confidence…but that’s often quite far from reality.
You know how most of the time you feel pretty good about yourself, but then something little, maybe a comment in a meeting, noticing your clothes look ragged, or something huge like a big project falls through, just throws you way off.
When you are an entrepreneur you have to face these challenges every day! You are always putting yourself out there, trying to get as much attention as possible, and not being shy to tell people what you do, your company name and your 10 second elevator speech.
Confidence in your abilities or your business often intersect with your confidence as a person, and that’s where sometimes you may falter. And it will happen to everyone.
“The first time I did a show out in the field, it took 20 times to get my intro down pat,” says Amber MacArthur, 34, founder of Web agency MGI Media, technology specialist, TV personality and author of Power Friending: Demystifying Social Media to Grow Your Business.
If someone so accomplished can feel so uncomfortable, it’s easy to imagine that it happens to absolutely everyone, and it will happen to you too.
The best remedy is to “fake it till you make it”, but in a very real way, don’t pretend to be a German Sheppard when you’re really a Golden Retriever puppy. Just be yourself, with a great ability to pick yourself, dust yourself off, and go forth and self promote again!
Because, after all, you are your brand! You need to self promote to build your business, no matter what you are selling.
To make your brand building online Amber has these 3 simple suggestions:
No. 1: Make sure you have a website. Tools such as SquareSpace and WordPress make it really easy to build your own site.
No. 2: Use a lot of social media tools to get out there and network. Integrate tools such as LinkedIn, Twitter and Facebook into your website, so essentially your website is a home base for all of your branding efforts.
No. 3: E-mail really is a social network. The number of people who e-mail you on a regular basis is enormous. So within your e-mail network, turn your signature into something where you link to your personal website, Twitter and Facebook accounts, and really use that to promote yourself
As an example, preview the email signature below
Cashmere Clutch is a women’s lifestyle site focusing on living a balanced, fulfilling and fabulous life. Visit us at www.cashmereclutch.com
There’s lots of contact information above, and you can clearly figure out what the business is, how it helps people, and how you can stay connected online. Also, the “Help Us Get 150 Facebook Fans” Tactic is a new one, but seems to help increase the number of fans on the page.
Try it out for your business and let us know how it goes.